Top 5 Beauty Retail Apps in Russia Q3 2024: Unified Platform Performance

In the third quarter of 2024, Russia's top beauty retail applications on a unified platform showcased varied performance trends, according to Sensor Tower data. The analysis focuses on weekly downloads and active user metrics, providing a comprehensive view of user engagement.

ЛЭТУАЛЬ быстрая доставка домой maintained a strong presence with weekly downloads starting at approximately 110K, gradually decreasing to about 64K by the end of September. The app's weekly active users mirrored this trend, beginning at around 395K and tapering off to approximately 307K.

Gold Apple experienced a more dynamic download pattern, peaking at about 93K in mid-September before stabilizing around 81K. Its weekly active users steadily climbed throughout the quarter, reaching nearly 788K by the end of September.

РИВ ГОШ: интернет магазин saw a notable increase in weekly downloads, peaking at over 55K in mid-August. Active users for this app also increased, finishing the quarter at around 150K.

Подружка: магазин косметики demonstrated consistent weekly downloads, with a slight peak at approximately 26K in early September. Active users showed a modest increase, ending the quarter at around 211K.

Finally, Buy Siberian had a gradual rise in downloads, reaching about 10K by the end of the quarter. Its active user base remained relatively stable, concluding September with around 45K.

These trends reflect the competitive landscape of beauty retail apps in Russia. For more detailed insights, visit Sensor Tower.